Report
Standardised automated outputs that let you answer simple questions like “What happened?”
Analyse
Combine Interactive dashboards with deep dive dimensionality to answer more detailed questions like “Why did that happen?” and “What is it worth?”
Predict
Use complex analytic techniques to learn from your data so that you can answer the question “what will happen if we do this?” or “what will the impact of x be on y?”
Prescribe
Be truly data driven. Direct, lead and inform. Know the answer to the ultimate question
“What should we do?”